Audible.com Free Essay Example, 1250 words

The options that are open to the company is to either collaborate with some of the leading companies in the industry who would invest in the company or to sell of its assets to increase cash. Business worth Analyzing company positioning in the industry it shall be noted that the company has a great potential and has gained great attraction of its customers. the company is able to retain its customers and has a major publishers that provide audiobooks thus the business the worth saving. Potential purchasers for Audible Outright Apart of the fact that the company is facing issues due to its previous accumulated deficit, but the current performance of the company depicts that the company’s revenues have doubled during the year. This shows that the sales of the company has eventually increases, this indicates a beneficial growth of the company (Audible. com, 2004). Therefore, the leading companies like Amazon, Apple, and Microsoft etc. can purchase the Audible outright as these companies are sound and have enough funds to invest the company seeing its current performance in the market (Audible. com, 2004). We will write a custom essay sample on Audible.com or any topic specifically for you Only $17.96 $11.86/pageorder now These companies can invest in the company seeing its performance that can generate a higher volume of profit in times to come. Microsoft is one of the leading companies in the industry that is likely to purchase Audible Outright as leading entertainment publishers were working with the company. The acquisition of the company could have provided an opportunity for the company to increase its library. Investors for the Company The investors for the Audible can be the well-positioned companies and businessmen that are aware of the potential of the business and its current performance of the company. These investors may not be facilitated by the current benefits or profit but they are assured that the company shall yield higher rate of returns in times to come (Audible. com, 2004). Therefore the main investors for the company shall be the one who seek future and long-term benefits rather than the one that seek short term benefits. Recommendations for Audible Profitability Audible has a great potential to attract customers and retain its customers. The company main focus is the entertainment leading publishers. However the company should look forward to expand its library and associating with the leading educational publishers as the trend in the online education has increased. Furthermore, the company should provide attractive offers to its customer while considering the amount of cash for the services it provides (Audible. com, 2004).